The NBA is leading the way when it comes to creating great content for their fans. Before the start of the 2022-23 season, the league relaunched its mobile app with one goal in mind: Make it easier to be an NBA fan. 

Join us for a discussion with the league’s SVP and Head of Social, Digital, and Original Content, Andrew Yaffe, as he explains how he and his team approached overhauling the app. Some things Andrew discusses are: 

- Vertical video
- Using AI to scale content production 
- Content personalization and localization
- Original programming

Learn about the strategies that went into design and content, and get a look at the finished product that’s setting the new standard for league apps.